September 2024
This month, maternal psychological health-centered nonprofit group Cherished Mom goals to boost consciousness, educate, and scale back stigma about maternal psychological well being and suicide prevention. Is MOM OK is the primary nationwide PSA billboard marketing campaign devoted to maternal psychological well being consciousness.
Billboards on Lamar outside promoting shows will run from September 2nd to September fifteenth. Founder and Govt Director of Cherished Mother Kristina Dulaney, RN, PHM-C, will likely be featured within the Lamar Audio system Sequence, which will likely be shared nationally with their staff and management workforce. Lamar will share the marketing campaign on their social media channels in early September.
Phrases from Amanda Aikulola with Cherished Mother:
The inception of the “Is MOM OK” Maternal Suicide Prevention Marketing campaign was deeply private and stemmed from a confluence of shared experiences and a profound realization of the necessity for heightened consciousness and proactive intervention in maternal suicide consciousness and prevention.
My journey in direction of creating this marketing campaign started upon assembly Kristina, a survivor of perinatal psychosis. Her harrowing narrative and her near-miss with suicide struck a really private chord. Kristina’s story was not only a recount of survival however a name for pressing motion to forestall such dire conditions from ensnaring others.
Nevertheless, my connection to Kristina’s expertise was from a distinctly totally different but intimately related perspective—that of a kid. Rising up, I witnessed firsthand the debilitating results of psychological well being points on my mom, who grappled with bipolar dysfunction. The shadow it forged over our household was lengthy and tough. Regardless of the turmoil, we have been one of many lucky ones; my mom survived. This private historical past with maternal psychological well being points not solely formed my understanding but additionally my resolve to assist others.
Residing by the challenges that include having a cherished one wrestle so intensely, I grew to become conscious about the ripple results such situations can have on a household. The trauma isn’t confined to the person; it permeates all the household unit, altering lives and shaping futures. This perception was pivotal in my resolution to advocate for these silently struggling.
The marketing campaign, subsequently, was conceived as a beacon of hope and a preventative instrument aimed toward illuminating the often-overlooked indicators of maternal psychological well being struggles. Our mission with “Is MOM OK” is twofold. Firstly, we purpose to teach households and communities in regards to the purple flags of maternal suicide. Recognizing these early warning indicators is essential and will be life-saving. Secondly, we’re devoted to empowering people with the data and assets to take swift and efficient motion.
The marketing campaign’s title is a immediate, a easy but highly effective query that we encourage individuals to ask. Once I was a brand new mother, it felt like I grew to become invisible, and everybody’s focus was on the child. Is MOM OK? It’s an invite to provoke probably tough however essential conversations in regards to the bodily adjustments that mothers are experiencing at the moment. It’s a name to concentrate, to care, and to behave. By asking, “Is MOM OK?” we open the door to assist, intervention, and, in the end, prevention.
In conclusion, the “Is MOM OK” Maternal Suicide Prevention Marketing campaign is extra than simply an initiative; it’s a private campaign fueled by previous experiences and a fervent want to make a tangible distinction. It’s a tribute to all of the moms like mine and Kristina, who’ve fought their battles silently. By way of this marketing campaign, we aspire to create a world the place maternal psychological well being is prioritized and the well-being of moms is safeguarded, guaranteeing that households stay complete.
Get all the small print at ismomok.org. Be a part of the mailing list to get information, updates, and data proper to your inbox. Observe the marketing campaign on Instagram and/or contact the team. Cherished Mother is internet hosting a Virtual Butterfly Release Memorial in reminiscence of mothers misplaced to suicide, celebrating their lives in a good looking and significant approach. Be a part of nearly on Friday, September twentieth.
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